Tuesday, August 29, 2006

Apple & Google v Microsoft? The battle of the future?

"In a move that could lead to some fascinating collaboration, Apple just announced that Google CEO Eric Schmidt has joined its board of directors. As the battle heats up between Google and Microsoft for online services and between Apple and Microsoft for media (not to mention computing) this is a big move. Schmidt is now the eighth member of the Apple board.

Google just unveiled its first formal move towards an online office suite Sunday night. Everyone is watching to see how Apple will bring new media content online through iTunes and the company already dominates the portable media market. Could close collaboration between online giant Google and Apple hardware pose the most viable threat yet to Microsoft’s long held personal computing leadership? It certainly seems possible. Google alone is frightening enough for Microsoft. One way or the other, this could mean exciting things in the future."

This makes for very interesting reading and predictions about the future of computing.

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